MISSION

The shape of our designs is born from strong feelings.

The shape of our designs is born from strong feelings. Design is the language that makes manifest ideas and passions. For only in this way may we create collections that are rich in mystery, sensuality and intimacy. Telling a tale, lending each story a physical and material form.

Each of our collections is the child of a story of old, every design tells a tale.

We create kitchens as kitchens are at the heart of every home, the one piece you can never be without, but we have taken things a step further. We have transformed our kitchens making them not so much “irreplaceable” as “irresistible”, this is what we have made our true mission. Being irresistible. At Aster we have moved our goals to focus on our clients. Our mission is to create fabulously irresistible designs. Showing our skill at creating attractive designs that are sure to arouse strong feelings. Ours is an economy of “attraction”. We are all attracted to the familiar. A strong empathy with our clients is what inspires us. Which is why all of our collections have tales to tell, and why we are influenced by the times we live in, and by those who choose our products.

That is what our mission is all about.

QUALITY

What we mean by quality, what we mean by value

The technical quality of cutting-edge technology, excellent mechanisms, lacquering, and even the choice selection of the woods used in Aster Cucine collections all speak volumes when it comes to showing what we mean by great value and top quality. Quality is something worth choosing, adding lasting satisfaction, quality in the broadest sense of the word. Quality as an added value, one that stands out for all to see. Our clients take their kitchens as starting points when they design their houses. Our collections can guide and inspire clients in the design of every room of their homes. Which is what makes our designs such great value. Our clients expect top quality goods. Those who choose our designs are setting out on a new journey full of the highest expectations. Our clients do not mind paying over the odds as they know that there is nothing ordinary about what they are paying for, this is an extraordinary transaction, because they are getting is something of true value, worth everything they spend on it. They know that what they are buying is nothing ordinary, but rather, it is extraordinary. Buying an Aster Cucine design means buying into a whole multi-sensorial experience, where everything from the catalogue to the show room, from the references to history and art make the choice and the experience of buying something truly exceptional. They know that we have our roots strongly grounded in our past, and that choosing us links them to a world that has always existed and that always will exist. They know that what they buy goes beyond its mere commercial value and has a worth that makes it stand out as truly memorable. That is why our clients are not all about mere rational choices, nor would they want to be. When our clients spend they also take account of the feelings and aesthetics that condition how they spend their money. Our clients know only too well that they could look at buying from us only in rational terms, yet they choose not to limit themselves, so that they can really enjoy making their choice. We like to make the pleasure our clients get when choosing designs from us our top priority. Our clients are eclectics who like to stand out in the choices they make. They alone can decide what is best to suit their mood and the look that suits them. They are only too happy to take inspiration from the creative variety we are able to offer them. Our clients are all about doing things for the sheer fun of it. The pleasure of doing things just for the joy of it is about more than just finding something to do the job as it should, what is more important is the imaginary world that comes with whatever design is chosen. So what Aster adds is an extra cultural, and aesthetic dimension, as well a strong sense of fun to its already highly complex identity.

MADE IN ITALY  

Why our made in Italy ? Precisely because it is ours, because it is simply not true that anything “made in Italy” will necessarily be beautiful, that is how we see it. Our Italian design is born out of our culture, our history and our ability to work with different materials, and to do justice to the full potential of each material shaping it into different forms. At Aster Cucine we are proud of our heritage and proud to raise its profile showing off the best that Italian design has to offer.

SUSTAINABILITY

Every business should strive to make the world a better place. That’s a challenge we would like to live up to. In a world of limited resources it is vital that every company does what it can to ensure that its processes and products are highly sustainable. Designing, creating and selling goods with an ethical approach is something we take very seriously. In the natural world there’s no such thing as waste. Every single thing, every element in the natural world, or deriving from it, once it has finished its natural cycle returns to its origins and is reabsorbed. This is the most important lesson that nature can teach us, and it a lesson that Aster Cucine chooses to follow in all of its manufacturing choices. Making and using goods and products that can be reabsorbed back into the environment without harming it natural balance once they have finished their working lives.

MADE IN HOLLAND  

“I could do that myself”, Gerard Keller, an agent for C. Bruijnzeel & Zonen Parquet floors, says to himself. It’s no surprise being the son of a Rotterdam carpenter that he’s perfectly cut out for working with wood. His eye for detail is no coincidence, he witnessed his father creating the most beautiful furniture as a child. The same goes for putting in hard work, because a carpenter’s work is never finished. So Gerard is quite familiar with the artisanal processing of wood, but as a salesman of parquet floors, he also learned everything there is to know about wood trading. He discovers he has a talent for it.
In 1935 Gerard’s plans became reality. Along with his brother Henk he starts to import parquet floors, and soon afterwards they decide to manufacture the floors themselves. Quite clever, because it allows them to determine the level of quality and finishing for their customers themselves. That close collaboration with their customers is the key aspect in which the Keller brothers will continueto distinguish themselves. The success of the company, however, is interrupted by the Second World War. Due to the scarcity of lumber, it is not possible to produce parquet floors, howeverthe brothers showed their creativity. During this period, they manufacture furniture from railroad ties. The nicest products, and, thanks to the material, quite affordable. Their creativity does not remain unnoticed. After the war, Keller gets an assignment (mission) that will transform the company forever.

MADE IN GERMANY  

Sustainability

We give back to nature what we take away from it: Because responsibility already begins with the idea of a kitchen: Years ago, we were PEFC-certified – since we deal with wood in a verifiably responsible and sustainable way. Nature as the origin of all existence asks for design, production and logistics in environmental responsibility.

Quality

A kitchen‘s quality can easily be seen by looking at design and surfaces. However, real high-quality workmanship, guaranteeing the kitchen‘s high durability and lifetime, is often invisible for the buyer, hidden behind the front surface.